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NEW - Our BLOG www.tourismusforschung.at now on!


Now it is ready - we are 'moved'! Physically still in Puch / Salzburg, virtually but now

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THANK here for your visits, and - have fun exploring our new website!

The team of
www.tourismusforschung.at

Pranav Mistry Projector

inHaus vs. income

For about a year, the brothers Hutter working on the conceptual design of a so pattern Hotels . The idea behind a hotel in the real operation, by exhibiting manufacturers and suppliers their prototypes and solutions. In addition, the hotel used as a "research lab" to test innovative products and to check on their acceptance. We would make this all studies and research work in the tourism research. The pattern Hotel to be built in the proposed knowledge park near the campus Urstein. A similar concept ( inHaus ) operates Fraunhofer in Duisburg. Reason enough to visit the inHaus center. This image in the Future Hotel Room. On innovative solutions, it sure is not lacking, a practice test as planned in Salzburg pattern property is jeoch possible. For Hotel in Urstein are sought more partner establishments, if interested you can register here .

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Bridging Realities

To Augmented Reality applications, currently there is a massive hype. Whether mobile (see here the report to Wikitude ) or on the desktop, especially for tourism Augrented Reality could have far-reaching consequences. The possibilities are endless-from-content travel guide with AR (AR- Books), about tourist web applications to mobile, AR-supported services. In the test, a solution of AR-media . On Google Earth, the corresponding models mentioned geo- and directly through the AR-Sight player callable. Just download and install the player, print out the marker on a sheet of paper, choose a model and there you go. Here in the test, the Tower Bridge ....

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Eyetrackingschulung in Berlin

Last week we had to make SMI (Sensomotoric Instruments) in Berlin to provide training for their eye-tracking solution. At FH, we have a iView X Red , new functionalities of the software, additional modules, etc. However, always make a training need. gauzing now supports a new video module, let's see whether we will continue working with it (probably depends on the offer, as new modules cost a lot). So far, we have conducted numerous usability studies for tourism businesses successfully and it worked well with Morae .

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Press article in the Salzburger economy: e-tourism project

The Salzburg Chamber of Commerce reported in its latest issue of Salzburg's economy through our project "eTourism fitness. Here is that article - SW 7th August 2009.

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Fitness What The F ** K is social media: One Year Later

Last week I'm on a stack of books and scientific papers on the subject of social web, web 2.o, social media ..... sat for about a theoretical paper writing approaches to these concepts. Striking: it actually everyone is talking about - but never anything specific, there are few attempts at definition, only desktiptive statements is what everything subsumed under it. ? So, "what the F ** K is social media on the blog of Dimitrios am I then stumbled upon a presentation on exactly this topic .....

What the F ** K is Social Media: One Year Later

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Daniela Millinger - Welcome

Another new face here in the tourism research. Daniela Millinger Effective immediately, as an assistant our team. The sociologist will address, inter alia, the monitoring of and support agencies involved in the project acquisition, book publications and take care of the PR with agendas. Dani - We are pleased that you are familiar with on board and look forward to exciting projects and have fun!

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"Street View" on Herold.at

A solution similar to Google Street View has now launched Heraold.at. On http://strassentour.herold.at/ can go so far in 10 Austrian cities on tour. There are only a few routes to choose from set (here it is from Google Street View certainly spoiled). The business model of Herold.at also provides that transactions Restaurants and hotels can be "virtually enter" and you also get a glimpse of the interior replaced. In Salzburg, for example, is the city inn "Blue Goose" represented as well as the "Carpe Diem". Such services have a vast wealth of content with a corresponding potential, especially if the content with UGC, such as from Reviews is linked ....

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with Goolge Tourism Application

under the name "Google City Tours" provides Google with a tourismusrelavante application that is part of Google Labs before. In this card-based solution gives you his departure bgz. Property known and will receive tour suggestions on sights, Duration of stay, the attractions etc. If they are known or can be changed, the tour will be spread over several days. Tour proposals can be amended and supplemented. The individual Sights are linked to the respective websites of the performers. The content (the individual points of interest) is still not clearly presented, and add new POIs you have to know their names (criticism which I do not know - even if's interesting - I can not look!) It would be a Ergänung recommendation function (DMO or UGC) as in our TANDEM solution sense. Also tours to resort to ready-made, to evaluate them with UGC (photos, reports etc. to be provided) would be useful ..... Conclusion: Currently there is spare capacity (Google Labs which) but soon probably indispensable!

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eTourism Fitness Project - Final 1 Semester eCoach training

found in the first week of July instead of the third module of eCoach training. The destination inside or employee representatives of the partner regions eCoach wiedermal had spent three exciting days at FH Salzburg.

addition to Web design basics lessons from Angela Roeck was above all a priority in the July benchmarking module. The benchmarking expert Alex Fritsch and Gesine Schneider showed great examples of using the added value of benchmarking for SME businesses and destinations.

The second part was then Quick check of the eCoach presented and discussed together. This comes in July 2009 in the promoter regions used. ". It is about creating awareness of the facilities should see where they stand in the fields of Internet - are site presence and email," said Fritsch. The Quick Check, starting 13 July 2009 will be implemented by each operation. The exact address is: were rounded http://www.efitnessbenchmarking.com/

the 3 days of class through the course of Jens Oellrich of http://www.tourismuszukunft.de . Jens Oellrich is an expert in Web 2.0 and showed the eCoach the many Web 2.0 applications and their developments and applications in the tourism industry. The second semester starts

the eCoach already in September 2009.

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Successful project start eTourism fitness for Salzburg and Upper Bavaria

tourism researchers at the University of Applied Sciences Salzburg and project partners to make landlords' Fit for the Internet "

Long ago, the Internet is more than mere source of information for your trip preparation. In addition to the research, the network is increasingly used for the booking and purchasing of services across all age groups and guests tiers up to the assessment of the services used after the holiday. Of the 30 million Germans who have experience have with planning or booking travel, and last year led 80% their holiday preparations or bookings online. Sales in European online travel market in 2008 was already at 70 billion euros (+28% yoy). (See VIR.de 2009).

The Tourism Research at the FH Salzburg's seen as the lead partner of the 3-year-old "EU project eTourism Fitness" initiative and need the e-tourism push in the Alpine region and bring the necessary know-how together with the partners in the region. The way toward opening the e-tourism for small and medium-sized businesses a great opportunity to electronic solutions more intensively and thus transactions and optimize operational processes to improve the general quality management and cost savings, thereby raising the overall competitiveness.

"The project idea originated in a lecture that I gave in 2006," explains Prof. Dr. Roman Egger of the FH-tourism research. "After the conference" Focus on Tourism "and" e-tourism forum "then we have raised many tourism service providers. Since November 2008, Egger and work on e-tourism project coordinator Mario Jooss Fitness project. "We want to reach everyone, beginners and advanced students. E-tourism pilot regions with the Salzburg Bad Gastein, Lammertal-Dachstein West and Zell am See / Kaprun cooperation is outstanding - many are aware of the need to announce more on e-tourism market to participate, says Jooss. On the Bavarian side take some destinations Garmisch Partenkirchen, Chiemgau, Chiemsee and Tegernsee.

found in the period March to June 2009, the first 21 basic courses (90 courses) held in Bavaria and Salzburg. Over 1,300 participants - two thirds were women - took part in the courses. Jooss, "The demand for the first Internet-based courses of the program is overwhelming."

The free training is only part of the three-year project: In addition to other courses in the fall of 2009 ( http://www.etourism-fitness. com / ) there is a benchmarking analysis for companies in the project region. In addition, the coach training was started. Click to get the destination staff inside the pilot regions, a certified partner "eCoach" education at the FH Salzburg on the topics of information technology and e-marketing in tourism.

image information. Internet-based course in Lammertal with 100 participants;

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project eTourism Fitness - module based courses - opinions of the participants

Sissy Lang 83 317 Oberteisendorf, Chiemgau
"I have visited all three courses offered in the Chiemgau and would visit again any time I have much new experience and "old" refreshed. liked particularly well my practical tips of speakers that I have tried the same at home. I'm looking forward to the continuation in the fall and am looking forward to the new issues "

Bruno Kifinger from 82467 Garmisch-Partenkirchen
" Wow, that something for everyone was . Both beginners and for those who are using the Internet daily. I have liked the stories from the field and the lively lectures. Many of the tips were virtually apply immediately as youtube and flickr I have tried at home immediately. I recommend to join every now and looking forward to the fall courses. "

Franz Lackermid from 83233 Bernau
"I have really enjoyed the courses . I am glad that in the region is doing what and that many landlords use the super offer well. You get many suggestions and the impetus to reconsider its website, you will be informed of many news and that of a neutral party I have 2 courses in fields and a visit at the Tegernsee lake -.'s great that it is close to alternative dates out there that are easily accessible and you thus failed a course. have the organization and content of super fit , thank you! "

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third Basic Course in Lammertal - Search Engine Marketing

On 27.05.2009 have over 60 participants, despite high summer temperatures and 'HeuWetter' on 3 Basic Seminar "Search Engine Marketing" in Annaberg participated.

Here - as Youtube Video - Statements and impressions from yesterday's price. The link to the video: http://www.youtube.com/watch?v=SU7nFslg1r8

The next base rate in the region Lammertal - Dachstein West will take place in autumn 2009.

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Tourissimus 2009 - We were there!

Thomas Hinton, members of our research team, achieved in this year Tourissimus 2nd Place.

The Tourissimus is a Tourism Research Award for the best academic theses of all Austrian universities and colleges will be filed. On those submitted by the institutions top work by means of a double-blind review process, first determining the 5 best work. The authors then present this at the closing ceremony in front of an expert committee their findings. By the jury's decision will be final prizes.

Pictured: The 5 proud winners with the sponsors of the event.

In Video: Thomas at the award ceremony:


In the Salzburger Nachrichten, 19 05. 09:

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eTourism Dialogue 2009 - the video

eTourism Dialogue 2009 from Holger Sigmund on Vimeo .

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eTourism Dialogue 2009 - Kleinwalsertal

    Vorarlberg Kleinwalsertal was on 
 Tuesday for the fifth stage for innovative strategies 
 and experience in the tourism industry: More than 100 interested 
 tourism tautschten the subject of "electronic tourism" 
 - and learned which models have the future in tourism. 
 
 "It is not enough to do, you have to do it," opened Mag 
 Alexander Fritsch, chairman of "eTourism Foundation, in a quotation from Goethe 
 the conference Kleinwalsertal. This is the motto 
 received the "Foundation eTourism Dialogue and the 
 evening event" Walser Impulse two symposia held at 
 one day. The newly founded "eTourism Foundation" with 
 took over the seat in the Kleinwalsertal as sponsorship. The 
 profit organization has set itself the goal to professionalize the electronic 
 Tourism in the Alps. 
 
  How does the optimal online communication made in tourism?  
 
 "Use all available possibilities of the Internet 
 offers ", Georg Ziegler advocated strongly the." B2B "manager 
 of the largest German hotel rating Portales 
" Holiday check ", said:" Only those who found and positively 
 is perceived, is posted at the end also, "Hereby the 
. topic hotel rating an ever greater importance - quite 
 for the benefit of hoteliers: At 80 percent of the ratings, the 
 recommended discussed hotel in the detailed assessment 
 are but then discover even one or other vulnerabilities to 
 "This detailed.. criticism makes the whole thing even 
 credible, "notes Ziegler. 
 
 studies show that check some 70 percent of potential guests 
 before booking decision on the web. Roman 
 adds: "Research shows that 
 decreases in intensive users attention 
 rapidly after nine seconds." Agreement, the experts in the question of which 
 role to play by local tourist organizations: 
 "Tourism and destination organizations need to use as 'workhorses' 
 not only even the Internet as possible, but fit the 
 establishments in the region for the Internet "make, says Egger 
 together the results of the discussion. 
 
  "World Café" allowed intensive exchange  
 
    addition to lectures by experts in the afternoon was a "World Café 
" held with 70 participants. In cafe atmosphere 
 created a living network of conversations: "In a direct 
 experience with experts and practitioners, I was able to take many 
 new ideas for our own work," says Claudia 
 Schleh, executive director of the Kleinwalsertal tourism, 
 their experiences. Schleh: "The Kleinwalsertal wants to position itself as the fittest 
 destination in terms of new media and can handle such events 
 valuable know-how to get to the valley." 
 
  Hotels: The "crisis" to counter  
 
 The evening event, "Walsh Impulse" was then the practical implementation 
 benefit to the fore: 60 hoteliers from the region 
 received first-hand the very latest tips on how 
 site can meet the increasing user demands. Just because 
 will show the much-discussed economic crisis, its real impact on tourism 
 only with a lag to 
 like many hoteliers with a perfect web site to present the best possible 
. That can be done much wrong, white 
 Dipl-Ing. Gesine Schneider, longtime "eFitness" consultant in 
 Kleinwalsertal ", most hotel websites basic 
 deficiencies -. and that has meanwhile also directly on the 
 booking success of a company from "A professional consultancy, 
 combined with undertakings' online know-how appears as a 
 order of the day, for now, 50 percent of sales in 
 initiated Alpine tourism via e-mail and Internet. "Will it 
 a hotel, a positive in these areas to stand out from its competitors 
 are probably also the impact of the crisis can be better 
 cope," said Dr. Egger his assessment of the 
 current situation. 
 
 

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short resumé Forum Alpbach at FH Salzburg on 11 and 12 May 2009

quality of life between work and economic

here shortly my personal Best-Of's one of the FH Salzburg for the second time held meeting future

economists of the Austrian Institute of Economic Research Stephan schoolmaster enjoyed the multiple involvement of its' ANWN rule 'in his line of argument in the lecture on' present and future of real existing capitalism ': transforming nix nix.

Jürgen Stehn - Scientific Director of the Institute for World Economics in Kiel - loaded in his article ' European winners and losers in the globalized world economy Tomorrow 'a journey of the mind on the subject of education an account. Here, the taxpayer can use his contributions paid households responsible, even in periods of employment - such as job training.

From a ' code-dominant formalist company with everyday-disabled business administration Esperanto ' of the German economic sociologist Holger Rust knew in his lecture on ' Nothing is more transient than the future - work and economy in the trend research 'much to report. He managed the 'pseudo-futurist "- as called Rust trend researchers without scientific basis of the published - Does not look good.

And finally, the justification of this contribution to our tourism research blog - an interesting figure for the Austrian tourism industry of Herbert Buchinger - Chief Executive Officer of AMS Austria: While the average employee turnover in Austria in 2002 was about 42 percent, was those in the accommodation being in the same year, 95.3 percent . This means, that have 95.3 percent of the respondents (or sample sizes were not mentioned) in the surveyed year launched a new employment relationship. For comparison, the construction industry with around 62 percent or the Public Administration with about 22 percent. His contribution is generally of 'labor markets of the future - between supply, demand, skills and flexibility t' and tried to show which way for future employment development to be followed, or should.

... where to do so.

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eTourism fitness - project idea in Traunstein

was on 30.04.2009 in a 2-hour "Marathon" Presentation of the project "e-tourism fitness for Salzburg and Upper Bavaria," presented in Traunstein. The Chiemgau Tourismus (partner region) under the new leadership of CEO space and Maketing Director Oswald Pehel organized the launch event for the joint project to draw attention.

target of this event were from all employees of tourist information from the region which should serve as communicators
for the project. Generally, these
Aufktaktveranstaltungen are very important because the communication is made through the project "e-tourism fitness" to the companies and take here the TI or the employees in the tourism associations play a key role in communication.

image information: Müller (TVB Munich Upper Bavaria), Jooss (FH Salzburg), gap and Pehel (both Chiemgau tourism), Mattheu (TVB Munich Upper Bavaria).

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project eTourism Fitness: Successful launch course in Zell am See / Kaprun!

on 24/04/2009 was the first basic course held at the Project Partner-Region Zell am See / Kaprun. The 50 or so! Participants were given an interactive and full-bodied presentation by Irene peer. Content focus on this afternoon was the "e-tourism" market.

Among others. following issues: "Who is the classic eTouristik", "How and Where does the tourist on the Internet" or "What would the eTouristik"?

The participants were excited and looking forward to the 2nd Basic Course in Zell am See / Kaprun on "Internet Basics" on Wednesday 29.04.2009, 14-17 Clock. Registration is still available at: http://www.etourism-fitness.com/

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Tegernsee Tourism Day - Project Presentation eTourism Fitness

For the 3rd Tegernsee Tourism Day on 23 April 2009 at the Hotel Gasthof zur Post Bad Wiessee, we could present our EU project "e-tourism Fitness for Upper Bavaria and Salzburg.

In many personal conversations, we were able to convince many tourism service providers from the project. In addition, even decision makers in the region Tegernsee (Mayor, TI employees, etc.) informed about the project.

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launched eTourism Fitness project in Zell am See

hours on 16 4.2009 was presented in the Project Partner-Region Zell am See / Kaprun, the project etourism fitness. Nearly 30 companies participated in the briefing of the FH Salzburg and Zell am See Tourist Board.

was the aim of the presentation was to provide a general information about common EU project etourism fitness pass or the introduction of the various project areas such as basic courses, benchmarking eCoach, etc. In addition, the "IT Kümmerin Marion Rather presented that direct contact person be for firms in the project is.

by the start of the basic courses on Friday, 24/04/2009 held in Zell am See. Registration at http://www.etourism-fitness.com/ .

image information: Mario Jooss (FH Salzburg), Rainer Edlinger (TVB Zell am See) and Marion wedding.

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conference visit "generally refers to Research" - The latest reports

I sit on the train and ride from the GOR '09 home. All in all a successful conference. Here are some impressions, reports, retelling ...




DAY 3:
keynote of the last day of the conference was titled: trends in online measurement: From visits and clicks to blogs and engagement . Either it is
to my morning "non-performance" or the speech that this is incomprehensible / mitdenkbar. But when I look at the small number of participants in the huge auditorium of the University and see that the few participants in the 5-minute intervals flow out, it's either on the morning of "non-performance" of others, or just at the speaker. He speaks without argument structure, his films consist of complete sentences - written in 6 point and a line spacing of about 1 mm - and his enthusiasm is congruent with that of a stoic. AND: He is not talking about theme's, but that he as a media professional a shift in media consumption from TV to Internet could find out (!). Wow!
second lesson, delivered by John Nail (not the orator, which I criticized just as rude): "Social media measurement is still too young to set standards for It's premature to force on audience measurement. standard on social media. "

Axel Maireder his study presented on" Internet usage in schools for's Austrian lessons Ministry is presented. Operated by the University of Vienna. The applied research process was that of "Grounded Theory" and was used for this Focus Groups Findings SOME. Interesting that students think that information from the Internet per se well you question this information do not even The reason is that teachers give to "Internet works" no feedback, or the sources are not. evaluate. "As long as this works, take the children that internet information is" good "." teachers in turn trust the information NOT use this but still. A paradox. Also believe young people "blind" to the "wisdom of the masses." A quote of a 10-year-old student: "When people say 10, the wall is 10 meters high and 2 people say, she is 9 meters high, then I think the 10 people." Expert opinions are not considered important. The homework is often interrupted by periods of Mail's and chatting. The result: last homework up to 4 hours. 4h These are the thoughts of the students assigned to the homework and the load (workload) by the school is rated very subjective. The teachers feel through the net a "loss of control and consequently feel they have a" loss of authority ". A vicious cycle of a "lack of practical knowledge" in dealing with the Internet in the teaching occurs. They also have enough confidence in their knowledge in relation to the Internet. This is very very high in Austria, but it lacks the self-confidence and they dare not therefore use the Internet. Teachers feel that students them is far superior. All in all a positive image of Internet use in schools ...

Anja Johanning focused on communities as a working tool, for? How and when are they used? What impact has the use of skills of employees? And how can a community ( marketing.de secretaria.de etc.) have to be used in a professional environment?

---

DAY 2:
Prof. Jon A. Krosnick of Stanford University gave the keynote address to the GOR '09. He was addressing the following question: "Does fashion matter What about data quality?". And they responded very profound (it has been operating for decades a very large scale (industry partners, government, etc.), comparative studies between phone, paper & pencil, Internet and face-to-face interviews). And yes: "Fashion does matter!" He showed extreme differences in the results (different rank orders, error rates of up to 25% for frequencies, etc., etc.) and one should be very very aware of the impact on the results of the survey methods have (may). Not new it all! No na - Results? But profoundly researched and presented boldly.
The survey method used by him, in his opinion the current optimum. Together with the U.S. Department 1000 laptops have been bought, paid for 1000 High-speed Internet access and this infrastructure has been made to 1,000 randomly selected households which need to perform 1/month for half a year a survey. You receive for each questionnaire also $ 10. This combination of classic "randomized sampling" (associated with a return rate of 97%) and the positives of online surveys (users have time to consider the effects of survey experience are much smaller, user does not respond adjusted socially, etc.) combine the best of both worlds "- the on-and Offline Research).


Then I attended the session with presentations / research on "Social Web".
Stefan Wehrli researched personality factors that explain participation in social networks. For the latest results, it here to download. Fascinating detail: neuroticism (ie people in real life, therefore, find it difficult to network) is just for social communities is a positive factor in the degree of participation. All come together so crazy in Facebook? ;-)

Monika Taddicken led group interviews with people, factors that should affect the "Disclosure" level in the use of Web 2.0 communities to filter out. Level of Activity, Privacy Concerns, Trust Worthiness of Application, Social Context, (expected) benefits, data management possibilities, Impression Management and Awarness were found factors related to different groups of people (Active-Users, Semi-Active-Users, Non-Active -Users) act differently. The lecture is it the next day via http://webresearcherblog.wordpress.com/ for download.

This afternoon, I first had a meeting with an employee of the company Senso motoric Instruments . Because we have an eye-tracking system used by SMI and have an experience with the advertiser's always very exciting because current information about existing and forthcoming software updates can be obtained. Respectively. the other direction of communication for the SMI is exciting, because knowing this will always be happy, what (what research subjects), we work to improve the effect to their system. V. a. if problems occur / are encountered.

Then it was off to the best Practice Session. "Here, the companies Porsche (they ask their customers online for customer satisfaction), Swisscom (they bring the brand values that exist in the minds of their customers and compare these" pictures "with the paper defined brand values from ) and the AGOF (this year have raised their Internet usage behavior of the Germans) from their practical experience with online surveys. exciting especially the testimony of representatives from Porsche, who see their survey only as a tool for measuring customer satisfaction, but even as a tool for influencing customer satisfaction! They have found that an improvement of the questioning Tools positive impact has on the self-satisfaction. Of course it supports the strong intrinsic motivation of the customers who see in the product not a commodity, but are extremely emotionally attached to and an improvement of the product have genuine interest.

the end it went from bad to worse. Respectively. of "Porsche" in the world of political opinion polls. The political opinion poll according YouGovPsychonomics hard lately come under pressure because the prediction shows strong deviations from the actual voting behavior (cited were the elections in Bavaria, Carinthia, the Austrian NO select, dt parliamentary elections). Some differences were up to 17% (!!!) noted. Without knowing the reasons, the socially appropriate response behavior under CATI was assumed interviews. And therefore have been carried out large-scale field studies to online surveys in the area of "voting behavior research" to introduce (for example, as part of the London Bürgermeisterawahlen ). These all showed better (!) Forecast results than the traditional off-line data collection methods. The steps between the survey and forecast (weightings (quota sampling) bias calculations Calculating the behavior code, etc.) must of course be done as carefully ...
was then even a site analysis of the Austrian parties, conducted within the framework of the NR-election of '08 Fri Russ Mann of the University of Vienna presented. Delivered Conclusion: Small parties take advantage of the better options because they have less marketing budget and seek their salvation in the Web. Exception: the FPÖ.

---

DAY 1: Eye Tracking
was the theme of the workshop in the early afternoon that I visited today. Robertino Pereira of the firm Tobii Technology spoke about the basics of eye tracking and usability testing. Exciting that an employee of the direct competitor, from SMI, as the audience sat. Exciting, because the FH Salzburg a system of SMI owns and I was able to close such personal contact with the employee, and I with him for the next few days personal "tutoring" agreed. Good luck!
link of the day: Google is working hard with eye tracking to analyze and improve their products. Here the relevant articles in the official Google blog .
Finally, a video show that is to see that is not long exercise. Eye-tracking can ultimately only be measured to see, do not assume, however, the! A conclusion to the exercise, when the fixation (= The moment when the view is displayed and you have a small aperture (large thumbnail) looks sharp) and saccades (eye movements, where one sees a maximum of fuzzy, often colorless shade, interpreted), will always be a good piece of interpretation.

I still sitting here in an old auditorium of the university (ie Infrastructural the university's are to be envied by no means ...) and the presentation of today's late afternoon approached directly proportional to the number of outlets in this space (= 0!). It's about pitfalls in the online market research and are so "logical" (or they are purely hand-and it is by no means methodological considerations) that these are interesting for People who could still collect no experience with online surveys ... I think I'll go in the sun. But how do I do it to appear without Disrespectful?

---

DAY 0 :
bin on his way to Vienna on the main university to General Online Research 2009 . Am personally very excited about what the next few days will be dikskutiert as a status-quo of online research ...
follows ... More

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Chiemsee and FH Salzburg make companies fit for the Internet

In the annual meeting of the Chiemsee Tourist Board, the cross-border EU-project "eTourism Fitness for Upper Bavaria and Salzburg" was presented. This new EU project with the Fachhochschule Salzburg and Upper Bavaria Tourism as the main partner (another 10 + partners) will open the lessors of the project area, a door on how to deal with the Internet and access to new marketing tools. At the annual meeting of the Chiemsee Tourist Board (CTV) presented the Bernau coordinators Dr. Mario Jooss, FH Salzburg, and Isabella Müller, TVB Upper Bavaria, before the project.

On 22 April is the first of three free Internet classes at the Chiemsee. The dates for the courses in the partner regions Gastein, Lammertal, Zell am See / Kaprun, Tegernsee, Chiemgau and Garmisch Partenkirchen and the associated application can be found immediately online http://www.etourism-fitness.com/ or call the Tourist Upper Bavaria, Tel 089-82921817. The courses provide basic knowledge to include the subject site, marketing and sales, legal foundations, and service orientation.

Other project priorities are a destination for eCoach training staff in the project region, a eTourism monitoring, the annual major event "Focus on e-tourism" and a benchmarking analysis of the structure in the project region.

Photo: Mario Jooss of the University of Applied Sciences Salzburg, Association Chairman Benno Graf, CEO Hermann Roth and Isabella Müller of Tourism Upper Bavaria (From left) share a goal: The landlord of the project partner regions fit for the Internet.