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eTourism Dialogue 2009 - Kleinwalsertal

    Vorarlberg Kleinwalsertal was on 
 Tuesday for the fifth stage for innovative strategies 
 and experience in the tourism industry: More than 100 interested 
 tourism tautschten the subject of "electronic tourism" 
 - and learned which models have the future in tourism. 
 
 "It is not enough to do, you have to do it," opened Mag 
 Alexander Fritsch, chairman of "eTourism Foundation, in a quotation from Goethe 
 the conference Kleinwalsertal. This is the motto 
 received the "Foundation eTourism Dialogue and the 
 evening event" Walser Impulse two symposia held at 
 one day. The newly founded "eTourism Foundation" with 
 took over the seat in the Kleinwalsertal as sponsorship. The 
 profit organization has set itself the goal to professionalize the electronic 
 Tourism in the Alps. 
 
  How does the optimal online communication made in tourism?  
 
 "Use all available possibilities of the Internet 
 offers ", Georg Ziegler advocated strongly the." B2B "manager 
 of the largest German hotel rating Portales 
" Holiday check ", said:" Only those who found and positively 
 is perceived, is posted at the end also, "Hereby the 
. topic hotel rating an ever greater importance - quite 
 for the benefit of hoteliers: At 80 percent of the ratings, the 
 recommended discussed hotel in the detailed assessment 
 are but then discover even one or other vulnerabilities to 
 "This detailed.. criticism makes the whole thing even 
 credible, "notes Ziegler. 
 
 studies show that check some 70 percent of potential guests 
 before booking decision on the web. Roman 
 adds: "Research shows that 
 decreases in intensive users attention 
 rapidly after nine seconds." Agreement, the experts in the question of which 
 role to play by local tourist organizations: 
 "Tourism and destination organizations need to use as 'workhorses' 
 not only even the Internet as possible, but fit the 
 establishments in the region for the Internet "make, says Egger 
 together the results of the discussion. 
 
  "World Café" allowed intensive exchange  
 
    addition to lectures by experts in the afternoon was a "World Café 
" held with 70 participants. In cafe atmosphere 
 created a living network of conversations: "In a direct 
 experience with experts and practitioners, I was able to take many 
 new ideas for our own work," says Claudia 
 Schleh, executive director of the Kleinwalsertal tourism, 
 their experiences. Schleh: "The Kleinwalsertal wants to position itself as the fittest 
 destination in terms of new media and can handle such events 
 valuable know-how to get to the valley." 
 
  Hotels: The "crisis" to counter  
 
 The evening event, "Walsh Impulse" was then the practical implementation 
 benefit to the fore: 60 hoteliers from the region 
 received first-hand the very latest tips on how 
 site can meet the increasing user demands. Just because 
 will show the much-discussed economic crisis, its real impact on tourism 
 only with a lag to 
 like many hoteliers with a perfect web site to present the best possible 
. That can be done much wrong, white 
 Dipl-Ing. Gesine Schneider, longtime "eFitness" consultant in 
 Kleinwalsertal ", most hotel websites basic 
 deficiencies -. and that has meanwhile also directly on the 
 booking success of a company from "A professional consultancy, 
 combined with undertakings' online know-how appears as a 
 order of the day, for now, 50 percent of sales in 
 initiated Alpine tourism via e-mail and Internet. "Will it 
 a hotel, a positive in these areas to stand out from its competitors 
 are probably also the impact of the crisis can be better 
 cope," said Dr. Egger his assessment of the 
 current situation.