We hold on 12 May as part of "eTourism Foundation (for more information about this club, which aims to promote the professional e-tourism, it is coming) a tourism symposium on the subject online content and quality of electronic communications How Destination organizations their leaders can effectively when dealing with new media support and what is the optimal online communication? Tourism and destination managers on 12 May, 2009 loaded into the Kleinwalsertal to be recognized with - and above all - to exchange experts in online tourism on these issues successfully. Registration is available on the website www.etourismdialog.com . is
About half of the turnover in alpine accommodation facilities now made via the Internet, especially via e-mail correspondence and booking. Studies show that informs, about 70 percent of potential guests before booking decision on the web. At the same time update the most tourism service providers, the content on their website a maximum of once or twice a year, namely, the season change. Of current issues such as the myriad of new snow this winter on most hotel websites nothing to read or see. Or the often necessary recreational alternatives for persistent bad weather: hardly a company that proposes to really use the site-making excursions to talk about current opening times and prices do not.
is Here for the online guest relevant "content" in the right "context" and more important: "In addition to the expectations of the user, the latest - at best multimedia based - to find content on the accommodation and destination websites, especially search engine relevance not to underestimated, "says Prof. Dr. Roman Egger, Head of Tourism Research University of Applied Sciences Salzburg and board member of "eTourism Foundation, the currently observable trends:" Studies have shown that decreases in intensive users attention rapidly after 9 seconds. "What steps to optimize online content and networking of content within a destination can make, is one of the issues dealt with the "Foundation eTourism Dialogue".
"World Café" allows intensive exchange
first time, the now the fifth symposium of the series "etourism dialog" of the newly founded "eTourism Foundation, a nonprofit Organization to promote e-tourism in the Alps, organized. This is not the only innovation at this year's event: In addition to lectures by renowned speakers from the Alps in the afternoon held a "World Café" with all speakers and participants. In a very comfortable atmosphere, a living network is initiated calls. Over several rounds of talks, the exchange of knowledge and ideas is encouraged among the participants. Users are given the opportunity to ask questions and ideas directly with other local executives and professionals to discuss.
Registrations for this year's Tourism Symposium have already www.etourismdialog.com started - "we are happy if we can again this year to welcome numerous destinations and tourism manager," says Mag (FH) Alexander Fritsch, director of "eTourism Foundation.
